In 2021, as the NFT craze surged, gamers were engulfed in a whirlpool of ‘disruptive promises’ and ‘pioneering tech’. Every platform claimed to be the ‘future of gaming’.

But for gamers like us, it seemed more like drowning in a sea of tech jargon. Unwrapping a new game shouldn't have felt like deciphering a code—you want to jump right in!

Thus, GAMP was born—not in a corporate cubicle, it erupted from a gamer's yearning for pure, unadulterated fun. And, a game developer's pure need to create. We learned, we adapted, and we never stopped playing.

At GAMP, we are true gamers through and through; we craved the adventure, not the setup. So, we did what any passionate gamer would do: we tossed aside the rulebook (who needs those?) and set out on a quest to build a gaming basecamp. A digital ground for gamers and creators alike, free from the tech headaches that were diminishing the joy.

We reflect our commitment to nurture the spirit of adventure, our only way of life—a culture, a lifestyle with a universal language. To keep the creativity of gaming prosperous and alive forever.

GAMP is where gamers and studios come together to "GAME ON" with banter, discovery, & unforgettable experiences.

With us, it's not merely about initiating gameplay. We don't just tell you to "Game On". We celebrate the freedom you have to explore every corner of the gaming universe. We are a thriving community of gamers, enthusiasts & a launchpad for game creators, celebrating wins (and hilarious fails!), ditching the drama & elevating one another.

Our brand typefaces have a range of weights to use from. However, for brand communication we use a limited set of weights we select. They play a pivotal role in shaping the visual hierarchy of our brand communications. In this section, we provide guidance on how to utilize the available weights of our chosen typefaces Gelica and Silka. These guidelines will empower our brand ambassadors to convey messages with clarity and impact while maintaining a cohesive and professional aesthetic.

The container shapes for GAMP are inspired by the shapes of camping badges.

The container shapes can be used in isolation (as shown in the previous slide) as well as repeated (as shown here) to form a combined shape to crop imagery, used as a background for illustration, and so on.

Examples